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Design for How People Learn, Second Edition by Julie Dirksen

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8. Design for Motivation

(IN WHICH WE LEARN THAT WE DON’T ALWAYS LEARN THE RIGHT THING WHEN WE LEARN FROM EXPERIENCE, AND THAT THE ELEPHANT IS A CREATURE OF HABIT)

We’ve already spent a lot of time looking at motivation to learn (remember the elephant?), so this chapter concerns itself with what motivates learners to do. Sometimes learners will have the knowledge and skills they need but still won’t actually do the right things. You can’t necessarily fix that as a learning designer, but there are things you can do to help.

Motivation To Do

Numerous studies have come out in the last few years that say texting while driving is a very, very dangerous thing to do.

Shocking.

That texting while driving is dangerous probably isn’t a surprise to the ...

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