Chapter 5 Language: I Told You So

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Language: I Told You So

In Voltaire’s words, “Language is very difficult to put into words.” But I’m going to try to anyway.

In this chapter, we’re going to discuss what words our audiences are using, and why it’s so important for us to understand what those words tell us about how we should design our products and services.

Wait, Didn’t We Just Cover This?

In the previous chapter, we discussed our mental representations of meaning. We have linguistic references for these concepts as well. Often, nonlinguists think of a concept and the linguistic references to that concept as one and the same. But they’re not. Words are actually strings of morphemes/phonemes/letters that are associated ...

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