Chapter 15 Sense-Making

[ 15 ]

Sense-Making

In Part II, we collected data from contextual inquiry interviews and sorted it into our Six Minds framework. Now we can move onto our next major goals:

  • Looking for commonalities among dimensions of the Six Minds (level of expertise, feelings of anxiety, etc.)
  • Segmenting customers by their needs (e.g., novices versus experienced professionals, supervisors versus analysts, parents versus children) and relevant dimensions (e.g., word usage, microgoals, underlying assumptions), and building a psychographic profile of each segment

Finally, we’ll end this chapter with a few notes about another system of classification (See/Feel/Say/Do) and why I believe it fails to organize the data in a way that ...

Get Design for How People Think now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.