Chapter 16 Putting the Six Minds to Work: Appeal, Enhance, Awaken

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Putting the Six Minds to Work: Appeal, Enhance, Awaken

At this point we have completed contextual interviews, extracted interesting data points from each participant, and organized them according to the Six Minds. We’ve also segmented the audience into different groupings. It’s time to put that data to work and think about how it should influence our products and services.

In this chapter I’ll explain exactly what I mean by appealing to your audience, enhancing their experience, and awakening their passion. A summary might be:

  • What would appeal to a user immediately so they buy into the product or service?
  • What aspects of the product or service would keep a ...

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