April 2019
Beginner
238 pages
5h 18m
English
Content preview from Design for How People Think
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 16 Putting the Six Minds to Work: Appeal, Enhance, Awaken
[ 16 ]
Putting the Six Minds to Work: Appeal, Enhance, Awaken
At this point we have completed contextual interviews, extracted interesting data points from each participant, and organized them according to the Six Minds. We’ve also segmented the audience into different groupings. It’s time to put that data to work and think about how it should influence our products and services.
In this chapter I’ll explain exactly what I mean by appealing to your audience, enhancing their experience, and awakening their passion. A summary might be:
- What would appeal to a user immediately so they buy into the product or service?
- What aspects of the product or service would keep a customer happy by providing utility and a great long-term experience?
- How might the product or service help users realize their deepest goals and desires?
We’ll look at the type of Six Minds data that we would use to do those things. And as usual, I’ll give you some examples of how to put all of this into practice.
Appeal: What People Say They Want
Our first focus is all about appealing to your customers. A digital reference point for this section is the popular website Cool Hunting (https://coolhunting.com). If you’re not familiar with the site, it essentially curates articles and recommendations on everything from trendy hotels to yoga gear to the latest tech toys. What are the hot new trends that people are looking for and saying that they want? ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.