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Design for How People Think by John Whalen

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Chapter 18 Now See What You’ve Done

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Now See What You’ve Done?

Congratulations! You are ready to design an experience based on multiple levels of human experience, and can test the experience of your product or service more systematically than ever before by using the Six Minds framework. Be prepared to get to better designs faster, and with less debate over design direction.

In this chapter, I’ll present a summary of everything we’ve looked at up to this point. I’ll also provide a few examples of some of the kinds of outcomes you might expect when designing using the Six Minds.

One of the things that I think is unique to this approach is the notion of empathy on multiple levels. Not only are we empathizing with the problem our audience is trying to solve, but we’re also taking into account several other cognitive systems when making design decisions. By focusing on specific aspects of the experience (e.g., language, or decision making, or emotional qualities), our Six Minds approach allows us to undertake the decision-making process with much more evidence than if we had relied on more traditional audience research channels.

The last thing I want to speak to in this chapter goes back to something I mentioned back in Chapter 1, about all the elements that together make an experience brilliant—and when I say “experience,” I’m actually thinking of the series of little experiences that add up to what we think of as a singular experience. The experience of going to the ...

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