Chapter 18 Now See What You’ve Done

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Now See What You’ve Done?

Congratulations! You are ready to design an experience based on multiple levels of human experience, and can test the experience of your product or service more systematically than ever before by using the Six Minds framework. Be prepared to get to better designs faster, and with less debate over design direction.

In this chapter, I’ll present a summary of everything we’ve looked at up to this point. I’ll also provide a few examples of some of the kinds of outcomes you might expect when designing using the Six Minds.

One of the things that I think is unique to this approach is the notion of empathy on multiple levels. Not only are we empathizing with the problem ...

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