CHAPTER1imageThe Engine of the Business

In the early 1970s, there probably was a day in most people’s lives when there was an important event that they had to attend in the morning, let’s say an interview or a final exam. They were probably nervous about the event, having studied or prepared for it the entire night before. When they got up that day, they were apprehensive. Over and over again, they ran through the information they had studied and how they expected the events of the day to unfold. They left their house promptly, walked out to their car, and got in. Suddenly, they were no longer nervous about the obstacle that was ahead of them that day. ...

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