IntroductionThe Return on Your Investment

You are about to make an investment, an investment of your valuable time. As a leader, you could spend your time on many different activities in order to grow the business that you work for. At this time, you have chosen to read this book. Like any good businessperson, you are looking for a return on your investment, an ROI. Here, the return is knowledge, but it is not historical knowledge of what other companies have done and what they believed in that led them to achieve their success, it is not management knowledge concerning leadership and other traits that have helped companies turn the tide and grow, and it is not academic insights that provide basic concepts along with simple examples. The return ...

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