Chapter 3. Managing Value with Design For Six Sigma
Written by Scott A. McGregor, Marketing Consultant for Design For Six Sigma and Vice President of Marketing at Uniworld Consulting, Inc.
Value is a driving function of design. What an interesting concept. It seems that this would be a simple rule in the design of new features or products. In fact, it is one of the hardest rules for a company to follow. It should be a heuristic of every organization that has product and service designs at the heart of its long-term business. Why don't companies embrace this as an internal rule? It is not because extracting value from the voice of the customer is hard or too vague. In fact, many different processes make the process efficient and productive. Good ...
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