Chapter 14. Gathering and Processing the Voice of the Customer: Customer Interviewing and the KJ Method
Where Am I in the Process? Where Do I Apply VOC Gathering and the KJ Method Within the Roadmaps?
Linkage to the I2DOV Technology Development Roadmap:
Gathering and processing the "long-term" voice of the customer is conducted within the Invent/Innovate phase during technology development. It is applied to define, structure, and rank the voice of the customer for the development of new technology platforms and subsystems that will be integrated into a new platform or for integration into existing product designs.
Linkage to the CDOV Product Development ...
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