Chapter 4. Motivation, ability, and trigger—boom!

This chapter covers

  • Understanding the principle of motivation, ability, and trigger
  • Ensuring your design accommodates this principle
  • Identifying opportunities to design for motivation, ability, and trigger
  • Discussing designing for motivation, ability, and trigger with others
  • Applying the principle in digital design contexts

Jonathan has just received a job in a different country. He’s excited for the opportunity and knows it’ll be beneficial to learn a new language. He uses the internet to research the opportunities to take a class in the local community college, do a distance-learning program delivered online, or download a language-learning application that’s compatible with his tablet ...

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