Chapter 7. It’s not what you say; it’s how you say it!
This chapter covers
- Framing communication to users and potential users
- Ensuring your design accommodates effective framing of communication
- Identifying areas of improvement to frame communication to users
- Discussing framing with others
- Effectively framing communication in digital contexts
Gen. Smythe is a 20-year Army veteran. He receives an email from a local candidate asking him to download a tablet application that will track all of the candidates his party has running in the local, state, and national election. The email contains a picture of the candidate and the message “Download our XYZ Party app to make sure you stay up to date with the latest candidates and issues.” Gen. ...
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