PART 1: STEP-BY-STEP DESIGN
Paint—Shadow
Paint—Colorize
Paint—Pastel Filter
Paint—Tranparency
Paint—Radial Blur
Paint—Wave Distort
Draw—Stretch
Draw—Reflect
Draw—Skew
Draw—Rotate
Draw—Distort
Draw—Twirl Filter
What you need
Breaking apart draw artwork and editing the
pieces requires a draw program such as Adobe
Illustrator, CorelDRAW, or Macromedia FreeHand.
Editing and adding effects to photographic images
requires a paint or digital imaging program such as
Adobe Photoshop or Jasc Software’s Paint Shop Pro.
STEP 8
Choose a Technique
Custom Logos
There are many ways to design a logo.
Since this book speaks in large part to
non-designers, it focuses on techniques
that begin with a preexisting image:
clip art, photographs, or silhouettes. If,
however, you have some basic drawing
skills or the patience to learn, designing
a logo from scratch does allow you the
most creative freedom.
No matter which technique you
decide to pursue, its important to
understand the value of draw and
paint software programs (see Choose
Your Tools, page 20). They are logo
laboratories—the ideal places to
conduct visual experiments. With them,
you can apply effects that make even
the simplest of images interesting.
Shown here, in column one, are some
of the many effects possible with most
draw programs. In a paint program, you
can apply photographic effects such as
those in column two.
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STEP 8: CHOOSE A TECHNIQUE/CUSTOM LOGOS
Start with a sound idea. Refine the basic
shapes.
Create a bold variation.
The shapes are thinned
down slightly.
Would a chimney
make the image more
recognizable?
The height of the logo is
stretched slightly.
Other variations
are tried.
The image is distorted
to give it perspective.
Once you’ve developed a sound, basic
idea, open the appropriate software
program and start experimenting. Be sure
it is an idea worth pursuing—it can take
hours to find the right combination of
effects to make your design one-of-a-kind.
The illustration demonstrates just a
few of the stages of one idea from the
most basic idea (top left) to the finished
design (bottom right). In reality, it is quite
common to create many variations in
order to find the one that works.
SOURCE Illustration: Clock from Everyday Objects 2 by
PhotoDisc, 800-979-4413, 206-441-9355,
www.photodisc.com, © CMCD, all rights reserved.
Text and color
are added.
JOb : 04-35501 Title : DIY : Letter head & Logo
(Ps Overprint,MxB) (A)175# Dtp:116 Pg : 26-27
25

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