STYLE 6
Comics
Being funny is serious business. When
appropriate, humor is an effective way
to win people to your way of thinking.
The challenge is to determine if a funny
or lighthearted logo and letterhead
scheme projects an appropriate image
for your organization. Only you can make
that judgment.
If you do opt for this approach, insist
on first-class artwork. Like a stand-up
comic, you should not venture on stage
without proven, professional material.
SOURCES Illustrations: Cartoons from Task Force Image
Gallery by NVTech, 800-387-0732, 613-727-8184,
www.nvtech. com, © NVTech, all rights reserved; spiral
background from Design Elements by Ultimate Symbol,
800-611-4761, 914-942-0003, www.ultimatesymbol.com,
© Ultimate Symbol, all rights reserved.
PART 2: DESIGN RECIPES
SOURCES Type families:
WildAndCrazy, Comic
Book Fonts, www.
comicbookfonts.com;
Minion, Myriad,
Adobe Systems, Inc.,
800-682-3623,
www.adobe.com/type.
What you need
Combining multiple pieces of artwork requires a draw
program such as Adobe Illustrator, CorelDRAW, or
Macromedia FreeHand. Simple text and shapes can be
produced with a desktop publishing program such as
Adobe InDesign, Adobe PageMaker, QuarkXPress, or
Microsoft Publisher.
The style centers around a real comic book
typeface called WildAndCrazy from Comic Book
Fonts, a masterful group of real comic book
illustrators. Using something that looks some-
what like a comic typeface won’t cut it.
The quality of the illustrations must be strong
enough to carry the design. These are bright,
colorful, and well executed. Using a different
character on each layout maximizes the
overall effect.
The radiating background pattern adds
movement to the logo. The original artwork is
stretched to give it perspective.
Adding a yellow tint to the background of the
letterhead and business card makes the
speech balloons and the character’s eyes pop
off the page.
76
STYLE 6: COMICS
DESIGN RECIPES: COMICS
77
Letterhead 8.5 W by 11 H inches
DESIGN RECIPES: COMICS
Letterhead
1 Lines 1.75pt;
Organization WildAndCrazy, 16/18pt, align left; “NUTRI-
TION” WildAndCrazy, 11/13pt, align left; 2 Letter body Minion, 12/18pt,
align lef
t; 3 Defining phrase M
yriad Regular, 7.5/10pt, align left; Address
Myriad Regular, 7.5/10pt, align left
Business Card
, Front
4 Phone/Address/Name Myriad Regular, 8/10pt, align left; Title Myriad
R
egular, 7/10pt, align left; 5 Lines 1pt;
Organization WildAndCrazy,
12/14pt, align left; “NUTRITION” WildAndCrazy, 9/10pt, align left;
6 Defining phrase Myriad Regular, 7/9pt, align left
Business Card
, Back
7 Lines 1pt;
Organization WildAndCrazy, 7/9pt, align left
Envelope
8 Address Myriad Regular, 7/9pt, align left; 9 Lines 1pt;
Organization
WildAndCrazy, 11/12pt, align left; “NUTRITION” WildAndCrazy, 7/8pt,
align lef
t; 10 Defining phrase Myriad Regular, 7/9pt, align left
Co
lor
Printed in four-color process (see Step 9.3) using values of cyan,
magenta, yellow, and black (CMYK) as defined in the clip art and on the
color palette below. Actual color will vary.
Business Card, Front
3.5 W by 2 H inches
Business Card, Back 3.5 W by 2 H inches
Envelope, Commercial 9.5 W by 4.125 H inches

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