April 2007
Beginner
312 pages
11h 11m
English
Content preview from Design-it-Yourself Graphic Workshop
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PART 1: STEP-BY-STEP DESIGN
STEP 7
Choose Your Tools
In the early 1980s, the production of raw
type and illustrations for a typical eight-
page newsletter might have gone
something like this: The text was typed on
a typewriter and marked up for typesetting
by a production artist. The marked up
sheets of paper were sent across town to
an art studio or printer equipped with a
computerized typesetting machine and a
skilled typesetter. The text was retyped
into the system and formatted as the artist
specified.
The typesetting might have taken six
hours of typing and formatting at $75 per
hour. Headlines would have been set
separately for $4 a word on another
typesetting ...
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