Design-it-Yourself Graphic Workshop

PART 1: STEP-BY-STEP DESIGN

STEP 8

Create a Name,

a Defining Phrase,

and a Nameplate

Your newsletter’s nameplate is a statement,

a standard, and a brand. It’s a statement of

purpose, a standard that reflects or

establishes the visual style of the

publication, and a visual brand that readers

will grow to recognize.

The first stage of creating a

nameplate is to develop a name. In the

case of a newsletter the name incorporates

information from any of five different

categories—the newsletter’s publisher,

audience, subject matter, primary reader

benefit, or a modifier. Generally speaking, it

is to your advantage to create a name that

says what it means, or you will ...