Cover (page 1)
1 “Good” Myriad MM, 215lt, 700se, 48/38pt, justified;
“fro
m” Myriad MM, 215lt, 700se, 16/16pt, align left;
2 Defining phrase
Myriad MM, 250wt, 500wd, 8/9pt,
align lef
t; 3 Eyebrow Myriad MM, 250wt, 500wd, 7pt,
align left
; Text Myriad MM, 250wt, 500wd, 10/12pt,
align left;
Tex t chart Myriad MM, 250wt, 500wd,
7/16pt, align lef
t; 4 Headline, small Myriad MM,
215lt, 700se
, 20/18pt, align left; Contributor Myriad
MM, 250wt
, 500wd, 7pt, align left; 5 Headline, large
Myriad MM,
215lt, 700se, 24/23pt, align left; 6 Line
.5pt; 7 Co
ntact link 250wt, 500wd, 7/8pt, align left
Back Cov
er (page 16)
8 “Good” Myriad MM,
215lt, 700se, 24/18pt, align left;
“fro
m” Myriad MM, 215lt, 700se, 10/10pt, align left;
9 Eyeb
row Myriad MM, 250wt, 500wd, 7pt, align left;
Headline,
small Myriad MM, 215lt, 700se, 20/18pt,
align left
; Contributor Myriad MM, 250wt, 500wd,
7pt,
align left; Text Myriad MM, 250wt, 500wd, 10/
12pt, align left;
Contact link 250wt, 500wd, 7/8pt,
align left;
10 Return address Myriad MM, 250wt,
500wd
, 8/10pt, align left; Teaser headline Myriad
MM, 215lt,
700se, 20/20pt, align left; 11 Label
address Arial, 10/10pt, align left; Postage indicia
Myriad MM,
250wt, 500wd, 8/10pt, align center; Line
.5pt 12 Line .5pt 13 Page number Myriad MM, 250wt,
500wd
, 8pt, align left or right
Pages 2 & 3
14 “Good My
riad MM, 215lt, 700se, 24/18pt, align
lef
t; “from” Myriad MM, 215lt, 700se, 10/10pt, align
left
; 15 Eyebrow Myriad MM, 250wt, 500wd, 7pt,
align left
; Headline, small Myriad MM, 215lt, 700se,
20/18pt,
align left; Contributor Myriad MM, 250wt,
500wd
, 7pt, align left; Text Myriad MM, 250wt,
500w
d, 10/12pt, align left; Contact link 250wt,
500wd,
7/8pt, align left; 16 Line .5pt 17 “Purpose”
Myriad MM,
215lt, 700se, 80pt, align left; Box t
ext
Myriad MM, 215lt, 700se, 17/19pt, align left; 18 Pag
e
number Myriad MM, 250wt, 500wd, 8pt, align left or
right
Co
lo
r
To be printed in black and a solid PANTONE Color
Ink as defined on the palette below (see Step 9.3).
(Because this book is printed in process colors
(CMYK), the illustration is only a simulation of the
actual solid PANTONE Color).
SOURCE Illustrations: Astronaut (pg. 1) from ArtWorks
Silhouettes 1, Deer (pg. 1) from ArtWorks St
ylistics 1, Hiker
(pg. 3), Helicopter (pg. 12) from Ele
ctronic Clipper from
Dynamic Graphics, 800-255-8800, 309-688-8800,
www.dgusa.com, © Dynamic Graphics, all rights reserved;
Snowflakes from Design Elements by Ultimate Symbol,
800-611-4761,
914-942-0003, www.ultimatesymbol.com,
© Ultimate Symbol, all rights reserved.
SOURCE Type Families: Arial, Myriad, Adobe Systems, Inc.
800-682-3623,
www.adobe
.com/type.
STYLE 6: LINES
Page 8
19 Eyebrow Myriad MM, 250wt, 500wd, 7pt, align
left
; Headline, small Myriad MM, 215lt, 700se,
20/18pt,
align left; Contributor Myriad MM, 250wt,
500wd
, 7pt, align left; Tex t Myriad MM, 250wt,
500wd
, 10/12pt, align left; Contact link 250wt,
500wd,
7/8pt, align left; 20 “Good Myriad MM, 215lt,
700se,
24/18pt, align left; “from” Myriad MM, 215lt,
700se,
10/10pt, align left; 21 Box text Myriad MM,
215lt,
700se, 16/16.5pt, align left; 22 Line .5pt 23
Page number Myriad MM,
250wt, 500wd, 8pt, align
left or righ
t
Page 9
24 Day Myriad MM,
215lt, 700se, 13pt, align left;
25 Date Myriad MM, 215lt
, 700se, 13pt, align left;
Descri
ption Myriad MM, 250wt, 500wd, 9/10pt, align
left;
26 Month Myriad MM, 215lt, 700se, 60pt, align
right;
Line .5pt
SOURCE Illustrations: Mother/daughter (pg. 8), daughter/
bike from Electronic Clipper fr
om Dynamic Graphics, 800-
255-8800, 309-688-8800, www.dgusa.com, © Dynamic
Graphics, all rights reserved.
SOURCE Type Families: Arial, Myriad, Adobe Systems,
Inc.
800-682-3623, www.adobe.com/type.
PART 2: DESIGN RECIPES
250
STYLE 6: LINES

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