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A Closer Look
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Nik Software is a company held in high esteem
by professional photographers who use their
photography software. They wanted to provide
similarly intelligent tools to consumers and
developed a platform-agnostic software product
that makes it easier than ever for nonprofession-
als to get greater quality and enjoyment out of
their photos.
After months of collaboration with Nik mar-
keting executives and lawyers, “Snapseed”
was born. The name champions the view that
every photo can be the beginning of something
beautiful. With a little tending, it can grow into a
greeting card, a slideshow, or a poster. We also
developed the tagline, “Snap it. Tweak it. Love
it. Share it.” We then designed the logo, brand
guidelines, and packaging.
One of my favorite details of this logo is how the
stroke width of the logotype directly relates to
the width of the white borders of the photos on
the mark.
The final Snapseed logo gives us a flower built
from photos. It is also a visual metaphor of an
SLR camera’s leaf aperture mechanism.
FIRM: HATCH
DESIGNER / ILLUSTRATOR: JEFFRY BUCHOLTZ
ART DIRECTORS: JOEL TEMPLIN / KATIE JAIN
WRITER:
VINNIE CHIECO
CLIENT: NIK SOFTWARE
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6 7
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The naming process appeared to be quite thorough from
the set of photos I received. Every potential app name
pinned to the walls was solid. Snapseed, the final name
chosen, evoked a definitive set of visual cues that were
brilliantly explored.
This logo succeeds living in many environments. It was primarily designed to
work well as an app icon on mobile devices, but you can see here how well
it translates blown up large on a poster. Actual photos are inserted into the
petals, which function as frames. The viewer is also rewarded with a brilliant
tagline when they move in closer for the next level of details on the piece.
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Logo Gallery
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354 361 355
356
363 357
365 358
359
366 360
354: COMPANY: Art Chantry Design / CLIENT: Dave Crider, Estrus Records / DESIGNER: Art Chantry / ART DIRECTOR: Art Chantry
355: COMPANY: Gardner Design / CLIENT: Hustler Mowers / DESIGNER: Brian Miller / ART DIRECTOR: Brian Miller
356: COMPANY: Throttle Design Mechanics / CLIENT: CJ s Hot Rod Shop / DESIGNER: Sam Sedor / ART DIRECTOR: Dave Adamson
357: COMPANY: Dotzero Design / CLIENT: The Big Float / DESIGNERS: Jon Wippich, Karen Wippich / ART DIRECTORS: Jon Wippich, Karen Wippich
358: COMPANY: Michael Spitz Design / CLIENT: Michael Spitz Design / DESIGNER: Michael Spitz / ART DIRECTOR: Michael Spitz
359: COMPANY: Dotzero Design / CLIENT: Kate Sokoloff Creative / DESIGNERS: Jon Wippich, Karen Wippich / ART DIRECTORS: Jon Wippich, Karen Wippich
360: COMPANY: Pacey + Pacey Design / CLIENT: Boutique Roofer / DESIGNER: Michael Pacey / ART DIRECTOR: Robert Pacey
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P A G E #
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361 362
363 364
365
366 367
361: COMPANY: Tim Frame Design / CLIENT: Tim Frame Design / DESIGNER: Tim Frame / ART DIRECTOR: Tim Frame
362: CLIENT: Guardian1 / DESIGNER: U! Creative Team
363: CLIENT: The Blairing Our with Eric Blair Show / DESIGNER: U! Creative Team
364: CLIENT: The Fall of Vegas / DESIGNER: U! Creative Team
365: COMPANY: WORKtoDATE (www.worktodate.com) / CLIENT: WORKtoDATE / DESIGNER: Greg Bennett / ART DIRECTOR: Greg Bennett
366: COMPANY: Throttle Design Mechanics / CLIENT: Ron Heagy / DESIGNER: Wendel Hayes / ART DIRECTOR: Dave Adamson
367: COMPANY: Dotzero Design / CLIENT: Live Wire Radio / DESIGNERS: Jon Wippich, Karen Wippich / ART DIRECTORS: Jon Wippich, Karen Wippich
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