© Andrea Picchi 2022
A. PicchiDesign Managementhttps://doi.org/10.1007/978-1-4842-6954-1_1

1. The Behavioral Elements of a Design Manager

Andrea Picchi1  
(1)
London, UK
 
In 2009, Jack Zenger and Joe Folkman published a fascinating study of over 60,000 leaders ideated to capture what identifies a manager as “excellent.”i The findings showed that if a manager displays strong results-oriented skills, the chance of being seen as “excellent” is 14%.ii If a manager demonstrates strong social-oriented skills instead, the possibility of being seen as “excellent” is 12%.iii However, if a manager possesses strong results-oriented and social-oriented skills, the likelihood of being seen as “excellent” significantly increases to 72%iv (Figure 1-1). These findings ...

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