Design Management: Create, Develop, and Lead Effective Design Teams

© Andrea Picchi 2022

A. PicchiDesign Managementhttps://doi.org/10.1007/978-1-4842-6954-1_4

4. Establish Your Core Practices

Andrea Picchi¹  

(1)

London, UK

 

Some of the most salient aspects of being a designer, such as thinking creatively and critically, rely significantly on a region of the brain called the prefrontal cortex. The prefrontal cortex is formed by the area of the anterior pole of the mammalian brain that receives projections from the mediodorsal nucleus of the thalamus.ⁱ With its highly evolved neuronal networks, the prefrontal cortex (Figure 4-1) is capable of generating mental representation without sensory stimulation from the environment and responsible for your high-order cognition.ⁱⁱ

Figure 4-1

The prefrontal cortex

This region of ...