In the middle of the 20th century, the lifetime of a company was circa 65 years; today, it is approximately a decade.i The business landscape changes rapidly in the modern world, leading to disruption from multiple angles; organizations worldwide are under pressure to remain relevant and competitive. Thriving in this new ecosystem requires embracing creativity and creative collaboration to keep individuals and organizations inspired, motivated, and visionary. Under these conditions, companies began to hire creative problem-solvers and support innovative ways of working with the intent to push ...
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