© Andrea Picchi 2022
A. PicchiDesign Managementhttps://doi.org/10.1007/978-1-4842-6954-1_9

9. Optimize Design Operations

Andrea Picchi1  
(1)
London, UK
 
Bill Moggridge, a co-founder of IDEO, brilliantly indicated that a few persons are aware of it, but there is nothing made by human beings that does not involve a design decision somewhere.i Design decisions are crucial moments during the problem-solving process that require a clear intent and a human-oriented attitude. Under this premise, your role as a design manager and leader is to systematize human centricity by establishing the necessary preconditions to prepare and make design decisions effectually and efficiently. These preconditions encompass processual but, more importantly, social aspects ...

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