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®†
This piece belongs to a series of
brochures that focus on employees at
engineering company Walter P. Moore.
As part of a rebranding effort, it told the
rm’s stories through current employees.
“If you’re going to rebrand the company,
the place to start is your own people,”
says Thomas Hull, a principal at Rigsby
Hull in Houston, Texas.
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π®
“Marc’s a rebel,” says Tim Hartford,
president of Hartford Design in Chicago.
“I liked this idea of rule-breakers. Everyone
in this book has that in common.” In this
way, Marc Hauser’s photos drove the
concept for this promotional brochure about
the photographer’s work. This Uncle Sam
spread, for example, features rules from an
actual high school dress code.
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π
Studio Rašic designed this brochure
to promote one of Croatia’s largest
pharmaceutical companies. The lower half
of the cover is varnished to suggest the
surface of a capsule. When readers open
the piece, the interior walks them through
the process for manufacturing a pill and
introduces them to the company that made it.
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√π
Designer Esen Karol has worked with
this independent theater company since
1995. The play promoted here is based on a
novel about actual events that took place in
Turkey before and after the country’s military
coup in 1980. To drive home the fi ctional
play’s links to the not-so-distant past, Karol
ran historical images in black and white next
to color shots from the play.
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