INTRODUCTION

“TO FULFILL A DREAM, TO BE ALLOWED TO SWEAT OVER LONELY LABOR, TO BE GIVEN THE CHANCE TO CREATE, IS THE MEAT AND POTATOES OF LIFE. THE MONEY IS THE GRAVY.” –BETTE DAVIS, THE LONELY LIFE

THE WALLPAPER OF SPANISH CAVEMEN, THE HIEROGLYPH-RIDDEN OBELISKS OF ANCIENT EGYPT–MODERN LOGOS DESCEND FROM A PRIMEVAL TRADITION OF ICONOGRAPHY, EMBODYING THE SAME SIMPLICITY, DIRECTNESS, AND PREOCCUPATION WITH VISUAL CODIFICATION HUMANS EMBRACED LONG, LONG AGO.

SINCE THE DAWN OF DESIGN

What Is a Logo?

Just as ancient ancestors communicated through visual icons, modern brands speak to customers through imagery. Brands use logos to impress values, functions, and hierarchies on millions of people. Design one, and you have the responsibility and opportunity ...

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