Design Matters: Portfolios 01

Job:11-15877/15287 Title:RP-Design Matters Portfolios

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Job:11-15877/15287 Title:RP-Design Matters Portfolios

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P L A N N I N G c r eat i n G i m p l e m e nt i n G

We’ve all seen them: portfolios and self-promotions that seem to have a life

of their own. Teeming with well-designed, innovative graphics, these portfolios

are not the cookie-cutter renditions of yesteryear. Rather, they are streamlined

masterpieces that stand out in the minds of a targeted audience.

Remember when you were a kid and your mother used to say, “If you can’t say

anything nice, don’t say anything at all”? These days, many people espouse an

updated version of that philosophy: “If you can’t build a portfolio right, don’t build

it at all.” Portfolios are core marketing tools, and the statement they make by

their appearance and functionality is critical to the business they represent.

Planning your portfolio, namely what form it will take, the contents within, and to

whom it will be distributed, is the first step in portfolio development. This stage

of the process will allow you to step back and see the big picture in terms of

how you want your portfolio to impact you and your company. Do you want your

portfolio to be a permanent symbol of who you are and what your company

does, or do you want it to be customizable to each recipient? Should your port-

folio content include visual as well as verbal components, such as case studies,

that will clearly define your creative vision? Or perhaps the visual components of

your portfolio should simple speak for themselves. As with all things design, take

your time to get it right and remember the adage, “Planning makes perfect.”

The Big Picture

A CREATIVE APPROACH

Job:11-15877/15287 Title:RP-Design Matters Portfolios

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Choosing a sleek portfolio with simple,

well-defined imagery and minimal copy

draws the viewer in. A silver cover with

coordinating bright orange vellum inserts

is a defining characteristic that is carried

throughout b-on creative’s engaging portfolio.

B-on c reative (South k orea)

P L A N N I N G c r eat i n G i m p l e m e nt i n G

Sleek and Chic

A LITTLE B LING G OES A LONG WAY

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Job:11-15877/15287 Title:RP-Design Matters Portfolios

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Job:11-15877/15287 Title:RP-Design Matters Portfolios

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P L A N N I N G c r eat i n G i m p l e m e nt i n G

Job:11-15877/15287 Title:RP-Design Matters Portfolios

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Job:11-15877/15287 Title:RP-Design Matters Portfolios

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