Design Matters: Portfolios 01

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case studies

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“ AN ARTIST’S JOB IS TO SEE. AND TO

GO OUT IN THE WORLD AND SEE IT

FIRSTHAND, JUST AS IT IS; TO REPORT

WITH LINE AND WORDS WHAT IS SEEN.

TO BE IN THE WORLD, NOT JUST STUDY

ABOUT THE WORLD, THAT IS THE

ARTIST’S TAS K.”

—ROBERT FULGHUM

case studies

Job:11-15877/15287 Title:RP-Design Matters Portfolios

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(RAY)

Job:11-15877/15287 Title:RP-Design Matters Portfolios

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(RAY)

Job:11-15877/15287 Title:RP-Design Matters Portfolios

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Making Waves and Charting a New

Territory with a Unique Portfolio Design

DESIGN FIRM: F U SION HILL (US A)

Using a combination of research, strategy, and design, Minneapolis-based

Fusion Hill strives to create some of the most innovative, thoughtful design

solutions for their clients.

PLANNI NG

Fusion Hill attended a networking event in spring 2008 in which marketing

materials were not required or even recommended for distribution. Event

attendees did not have the ability to carry portfolios or large giveaways from

meeting to meeting. That left Fusion Hill in a conundrum: Come up with a way

to leave a subtle impression on the potential clients who would be attending

the networking event, while differentiating Fusion Hill from the competitors who

would also be showcasing their wares.

“Because we were in the travel setting—namely, a cruise ship, we considered

luggage tags and ID cases, but it didn’t really give us the opportunity to package

our story,” says Kasey Worrell Hatzung, principal at Fusion Hill. “We wanted to

create a product that was uniquely ours. Most other items we considered were

already created and really only allowed us to ‘brand’ them with our logo or colors.

We did consider using or giving away products that we had helped to brand or

develop from other clients, like a Vera Bradley ID wallet or a food product from

General Mills, but they weren’t as small, didn’t tell our whole story, and were

often not unisex or they did not reflect everyone’s taste.”

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π

Whimsical and inviting, the exterior design

of the Fusion Hill tin was indicative of the

contents within.

√

Some of the best things come in small

packages. The recipients of Fusion Hill’s

treasure-filled tin were treated to more than

a few savory mints. They were surprised to

find a mini portfolio creatively constructed

to fit within the confines of the compact tin

container.

Job:11-15877/15287 Title:RP-Design Matters Portfolios

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Job:11-15877/15287 Title:RP-Design Matters Portfolios

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