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OPX wanted to create an updatable
portfolio showcase book for potential clients.
The firm created French-folded leaves on
gloss and uncoated stocks, die cut and held
together with an elastic band.
opX
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Paragon Marketing Communications in
Kuwait has been an agency dedicated to
creativity and ultimate customer satisfaction.
This promotional calendar transmits that
message by comparing creative powers to
the most ferocious creatures in the world.
The hawk, the ram, the shark, and the
bull, to name a few, have their own unique
capabilities to survive, and Paragon has
adopted these characteristics. The calendar,
through each month, conveys the agency’s
creative sharpness by closely observing and
studying the market, the clients, and the
competition.
pa R a G o N MaR k ETING CoMMu NICaTIo NS
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What’s a unique way to showcase more
than thirty-five years of corporate identity
work? A portfolio in the form of playing
cards, of course. Graphic Communication
Concepts in Mumbai, India, has utilized a
unique medium in which to share the firm’s
wealth of corporate identity experience.
G R aphIC CoMMu NICaTIo N CoNCEp TS
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This direct-mail box is filled with a hand-
assembled, twenty-page fold-out portfolio
booklet and was sent to product managers
as a congratulations and reminder of all the
award-winning packaging and promotion
that TFI Envision has designed and produced
over the past five years.
TFI EN v ISIo N
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This self-promotion highlights each area
of concentration in the Department of Art at
Sam Houston State University in Huntsville,
Texas, including ceramic, animation, drawing,
graphic design, painting, photography,
printmaking, and sculpture. Metallic CD cases
containing the art department information
appeal to high school audiences, who are
generally interested in music. The back of
each piece can be used by prospective
college recruits for sketching, memos, or
notes. The overall production is versatile and
cost effective, allowing the art department to
add information or change images simply by
inserting or removing a sheet.
D E paRTMENT oF aRT,
SaM h ouSTo N STaTE uNIv ERSITy
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