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Job No:02-01845 Title:RP:Design Matters:Packaging
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(RAY)
Job No:02-01845 Title:RP:Design Matters:Packaging
#175 DTP:183 Page:27
001-051_01845.indd 27 2/27/08 6:30:19 PM
(Fogra 39) Job:06-25637 Title:RP-Design Matters
#175 Dtp:221 Page:74
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74
D esign Matters // planning packaging
(Text)
26
DESIGN MATTERS // PACKAGING 01
PLANNING
CREATING IMPLEMENTING
START BROAD, GO NARROW, AND THEN
FAN OUT AGAIN. PUSH A LARGE RIVER
THROUGH A NARROW CANYON AND YOU
MOVE BOULDERS. LIKE A RIVER, THE
PACKAGING DESIGN PROCESS NEEDS
TO FLOW FROM WIDE OPEN TO ...
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