Design Matters

(RAY)

Job No:02-01845 Title:RP:Design Matters:Packaging

#175 DTP:183 Page:40

001-051_01845.indd 40 2/27/08 6:33:57 PM

(RAY)

Job No:02-01845 Title:RP:Design Matters:Packaging

#175 DTP:183 Page:41

001-051_01845.indd 41 2/27/08 6:33:57 PM

(Fogra 39) Job:06-25637 Title:RP-Design Matters

#175 Dtp:221 Page:152

(Ray)

001-229_25637.indd 152 6/26/11 4:40 PM

152

D esign Matters // creating packaging

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40

DESIGN MATTERS // PACKAGING 01

PLANNING

CREATING

IMPLEMENTING

RESTING ON THE SHELF, STANDING TALL

FOR THE PASSERBY TO SEE. SETTING

A STANDARD FOR THE CATEGORY

OR HOPING TO BE NEARLY AS GOOD

AS THE LEADING PACKAGE. HAVING

CRITERIA TO JUDGE A PACK