22USING TEXT MINING TO VALIDATE QUALITATIVE FINDINGS
James Marion and Tracey Richardson
Why qualitative research?
Qualitative research plays an essential role in advancing the body of knowledge in virtually every field. Despite this, quantitative research has traditionally been more respected due to the apparent rigour associated with numbers. Quantitative research employs numeric data and statistical tests to arrive at conclusions, thereby giving quantitative an aura of mathematical exactness. Consider, however, the fundamental purpose of quantitative research. Quantitative research samples a large population to test hypotheses and make inferences.
On the other hand, many quantitative studies employ data collected ...
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