CHAPTER 4
Transformingthe Corporation
The Design of Procter & Gamble
PROCTER & GAMBLE (P&G), the world’s largest consumer packaged-goods company, spent most of the 1990s in a restructuring mode. It actively acquired new businesses, diligently pursued cost-cutting measures, and reorganized its business around products rather than geography. It bought and sold businesses, closed plants, and shuttled executives to new positions in the company. By January 1999, it had a new CEO in place and was ready for the challenges of the new century. Or so it seemed.
Instead, by spring 2000, P&G was facing perhaps the greatest crisis in its 165-year history. CEO Durk Jager had spent several months embroiled in a complex but ill-fated potential merger with ...
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