CHAPTER 5
The Balancing Act
How Design-Thinking OrganizationsEmbrace Reliability and Validity
IN EARLY 1993, I SPENT the first of many pleasant nights at Marigold Lodge on the north shore of Lake Macatawa, in Holland, Michigan. Macatawa isn’t really a lake but a large inlet with a narrow mouth, on the eastern shore of Lake Michigan, about forty-five minutes southwest of Grand Rapids. The inn was at the end of a discreet lane off a long, winding, backwoods road, located on a little peninsula that juts out into the lake. The rooms were small and austere, with no television or other modern conveniences. Dinner in the dining room looking out on the lake was a wonderful experience, but I’d been told not to ask for a glass of wine with my meal—no ...
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