Modern Dog, Seattle, Washington

Boundaries of Taste

Before the Internet, designers had to rely on physical portfolios to promote themselves. In 1991, my three-person design studio was a struggling five-year-old going through growing pains. We knew we had to figure out some way to increase our income.

Up until that point, we had been mostly working with nonprofits in the arts. We knew we needed to attract clients with bigger budgets in order to keep working for the non-profits, but we weren’t sure exactly how to make that transition from charging $250 for a logo to getting paid $15,000 for one. We knew we needed to make some noise.

With our limited resources, we designed and built ten fur box portfolios. Each box, customized to hold ...

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