Design School Confidential

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project brief

X Box is a monthly periodical. Its “cover” is its

box and it contains a magazine, a book, a cata-

logue, and at least one ephemeral item (e.g., a

sticker, a postcard). “X” depends on the topic,

which is chosen by the student: Music Box, His-

tory Box, Porn Box, and Soccer Box alike. The stu-

dents are expected to design the complete box

by making the necessary editorial decisions. All

the publications and ephemera coming out of the

box have to be related to the chosen topic and

to each other. The project results in a mock-up,

which includes all of the elements and is to be

documented photographically. The issue of the

so-called neutrality of the designer is to be ques-

tioned. Development of a personal perspective

is important. For the magazine, the student has

to design a short article (minimum two pages),

a long article (minimum six pages), an interview

(minimum two pages), news pages (minimum

two pages), contents page (minimum one page),

and the cover. The student is expected to work

in the given order starting with short article

pages and fi nishing with the cover. The editorial

conventions of magazine production are to be

questioned. For the book, the student has to de-

sign at least four sample pages, divider pages if

necessary, half title, title, contents, colophon, and

the cover. For the catalogue, the student should

design at least four sample pages besides the

divider, title and content pages, and the cover.

The conventions of categorization are to be

questioned. The book and the catalogue can be a

redesign of an existing book; however, the maga-

zine is expected to be a new product; the sort of

publication the student wishes existed.

project goal

By working on three kinds of publications in one

semester the students are introduced to the pri-

mary issues in designing for print. A magazine,

a catalogue, and a book have very different quali-

ties although they all happen to consist of many

pages. They are produced with different inten-

tions, are read differently, and they take on differ-

ent functions after their initial consumption. By

making all the editorial decisions, the students

become aware of the complexities of the struc-

ture of these media. Also by having to relate each

publication to the others, students learn how to

approach a whole, which consists of individual

parts. Students are primarily engaged in moving

images, so they are encouraged to design as if

they are editing a fi lm.

Class: Publication Design

Level: Second Year

Faculty: Esen Karol

Duration of Project: One Semester

Istanbul Bilgi University, Department of

Visual Communication Design

Istanbul, Turkey

X Box

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Post Box Magazine

Student: Serkan Arslan

Post Box Magazine is about design culture, and

every month it will be sent to people’s post

boxes. While working on the layout, I tried to

use the photographs as large as I could. I want

the readers to have an idea about the content

as soon as they are confronted with a page. I’ve

used white background and thin black lines and

tried to keep the layout simple. I also used stock

vector postal symbols on the corners of pages,

which I think go well with concept of magazine.

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Ways of Seeing

Student: Efe Mert Kaya

My project is a redesign of John Berger’s Ways of Seeing. It

consists of a series of written and visual essays that raises

questions about hidden ideologies in visual images. With the

help of a hex editor, I’ve created random glitches in the visual

material of the book, including the publisher’s logo. This ap-

proach can be considered another way of seeing.

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Annual Catalog of Actar

Student: Kaan Ficici

This annual catalog of books

published by Actar displays a

lot of information in a limited

space. Readers can navigate

according to their personal

interests. At the same time,

books from different sections

can be compared to one an-

other. Since each book has an

individual space, they are dif-

ferentiated, and the informa-

tion on a specifi c book can be

torn from the catalog.

the projects 95

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