O'Reilly logo

Design School Confidential by Lita Talarico, Steven Heller

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

(RAY)
Job:05-11998/12412 Title:RP-Design School Con dential
#175 Dtp:160(P) Page:110
026-224_12412.indd 110026-224_12412.indd 110 5/28/09 4:00:41 PM5/28/09 4:00:41 PM
(RAY) Text
Job:05-11998/12412 Title:RP-Design School Con dential
#175 Dtp:160(P) Page:110
23
project brief
Your task is to produce an illustration for a short
story to be published in a fi ctional magazine and
come up with design solution for a spread. Illus-
tration is a visual counterpart to a written text.
Successful illustration stimulates the potential
reader’s imagination enough to make the story
worth reading; it suggests what the text is about,
it supports it visually, and after the reading, it
helps broaden and deepen the reader’s intellec-
tual and emotional horizons. In this exercise, we
will try to create a multidisciplinary whole. We
will put literary content and visual imagery in
harmony, so that they support each other in a
mutually benefi cial relationship.
The full-color double spread you are about
to design must incorporate the title, subtitle, and
author’s name, at least one column of text from
the beginning of the story, page numbers, and
the name of the magazine. Please carefully read
the story to be illustrated more than once; think
what could be the most important message it
communicates. Be aware that writers often use
symbols and metaphors. While reading, write
notes, make sketches. Create a large selection of
sketches that suggest (not depict) the content
of the written text and evoke its mood. Try to
nd your inspirations through broad research
about the time and the place where the story is
situated. At a certain point, start thinking about
the role of typography in your design solutions.
Look at all your sketches, compare them and
analyze them critically; select only the ones that
intrigue your imagination and invite you to read
the story.
To select the best idea, consider which
sketch has the biggest capacity to broaden the
reader’s scope of thoughts and associations
communicated by the text. There are no limita-
tions on the use of media—your choice should
be a logical consequence of the formal require-
ments of your concept. You have to design three
solutions targeting three different audiences:
hip teens; a conservative crowd; and an upper-
class, sophisticated readership.
project goal
The goals are to introduce students to concep-
tual problem solving; to use research as inspi-
ration and direction toward problem solving;
to coordinate accumulated experiences from
previous classes (typography, layout design, im-
age making); and to devise successful solutions
aimed at a target audience.
Class: Image Design
Level: Junior
Faculty: Cedomir Kostovic
Duration of Project: Three Weeks
Missouri State University, Department of Art and Design
Springfi eld, Missouri, USA
Illustrating a Fiction Spread
Ï
Passion
Student: Sherri Brown
110 design school confi dential
026-224_12412.indd 110026-224_12412.indd 110 5/28/09 4:00:41 PM5/28/09 4:00:41 PM
n
dential
P
age:110
(RAY)
Job:05-11998/12412 Title:RP-Design School Con dential
#175 Dtp:160(P) Page:111
026-224_12412.indd 111026-224_12412.indd 111 5/28/09 4:01:11 PM5/28/09 4:01:11 PM
n
dential
P
age:110
(RAY) Text
Job:05-11998/12412 Title:RP-Design School Con dential
#175 Dtp:160(P) Page:111
d
h
e
s
-
d
-
e
:
-
-
-
;
m
-
s
Ï
Sophisticated
Student: Tomlinson Jared
Ï
Optimism
Student: Annie DeGraff
the projects 111
026-224_12412.indd 111026-224_12412.indd 111 5/28/09 4:01:11 PM5/28/09 4:01:11 PM
(RAY)
Job:05-11998/12412 Title:RP-Design School Con dential
#175 Dtp:160(P) Page:112
026-224_12412.indd 112026-224_12412.indd 112 5/28/09 4:01:11 PM5/28/09 4:01:11 PM
(RAY) Text
Job:05-11998/12412 Title:RP-Design School Con dential
#175 Dtp:160(P) Page:112
Ï
S
Ï
Consolation
Student: Sarah Jemes
Ï
Hip
Student: Zender Daniel
Ï
Sophisticated
Student: Candis Spraul
Ï
S
Ï
S
112 design school confi dential
026-224_12412.indd 112026-224_12412.indd 112 5/28/09 4:01:11 PM5/28/09 4:01:11 PM
n
dential
P
age:112
(RAY)
Job:05-11998/12412 Title:RP-Design School Con dential
#175 Dtp:160(P) Page:113
026-224_12412.indd 113026-224_12412.indd 113 5/28/09 4:01:16 PM5/28/09 4:01:16 PM
n
dential
P
age:112
(RAY) Text
Job:05-11998/12412 Title:RP-Design School Con dential
#175 Dtp:160(P) Page:113
Ï
Consolation
Student: Abigail Reilly
Ï
Wisdom
Student: Richards Scott
Ï
Secrecy
Student: Myriam Bloom
Ï
Conservative
Student: Steffes Kelsey
Ï
Passion
Student: Dustin Jacobs
Ï
Wisdom
Student: Jessica Schmidt
the projects 113
026-224_12412.indd 113026-224_12412.indd 113 5/28/09 4:01:16 PM5/28/09 4:01:16 PM

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required