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Design School Confidential by Lita Talarico, Steven Heller

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(RAY)
Job:05-11998/12412 Title:RP-Design School Con dential
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project brief
Faculty will choose up to fi ve different real
Brazilian magazines (for instance, one sports
magazine, one children’s magazine, one music
magazine, etc). Students will be organized into
groups of eight to ten members, with each group
assigned one magazine. Teams must analyze the
typography adopted by their assigned magazine
and propose new type families to be adopted in
specifi c parts or sections (for instance, sections
titles, article titles, tables, text, captions). Small-
er teams will be formed, according to the group
overall proposal. Each student in a team is to
be responsible for a style (for instance, roman,
italic, or bold) within a type family that is the
team’s responsibility (for instance, a text type-
face). The fi nal project presentation will include
the design magazine spreads (following the
original magazine grid, text, and images), show-
ing the combined use of all typefaces developed
by the group.
project goal
Develop typefaces that are not only original, but
also technically and aesthetically sound, as well
as coherent with the editorial aspects of a given
magazine. These typefaces must work well in
the context of a type family, and all type families
must work well in the context of the magazine
spreads.
project outcome
Develop digital type families.
32
Class: Project: Design & Visual Communication
Level: Second Semester
Faculty: Priscila Lena Farias with
Delfi m Cesário Jr., and José Alves Oliveira
Duration of Project: Eight Weeks
Senac University Center, Santo Amaro Campus
São Paulo, Brazil
Development of Type Families for Magazines
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Caramella Italic
Student: Leandro Quaresma
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Rinozeronta Bold
Student: Jasmina Droz
Rinozeronta was developed
as a text face for the “Entre-
vistão” (big interview) sec-
tion of the Brazilian MTV
magazine. It has a square
silhouette that combines with
a more organic curve. The fi -
nal result is not very readable
for long texts, and it seems to
be more appropriate for titles.
The typeface is being used for
academic and personal appli-
cations.
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Rinozeronta Regular
Student: Caroline Ohashi
Rinozeronta Italic designed by Frederico Zarnauskas
Í
Caramella Regular
Student: Rômulo Castilho de Freitas
Caramella is a text face for the Brazilian version
of Scientifi c American magazine. The challenge
was to develop a text face for a magazine that is
well known in Brazil and abroad. The proposal is a
serifed face that is light, modern, elegant, and eco-
nomic. In comparison with the typeface currently
used by the magazine, Caramella saves around 10
to 20 percent of text space. The typeface is distrib-
uted for free at dafont.com and has had more than
70,000 downloads since November 2006.
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Vazari Sans Regular
Student: Marcela C. Santaella Mamede
Vazari Sans Bold designed by Irina Serrano
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Vazari Sans Italic
Student: Felipe Zveibil Fisman
Vazari was developed as a display face to be used
in the titles of articles in Quatro Rodas, a Bra-
zilian magazine about cars. It is masculine and
dynamic, employing a reduced number of curves
and inclined lines that suggest movement. The
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Adondis Condensed
Student: Clara Piochi
Adondis Condensed is part of a family created
for Quatro Rodas. The condensed version is in-
tended to be used in the price tables published
by the magazine. For this reason, its numerals
are aligned, unlike the numerals in the other
styles of this family.
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Adondis Regular
Student: Eduardo Shiota Yasuda
Adondis Italic designed by Natasha Weissbom; Adondis Bold
designed by Claudia Crescenti; Adondis Bold Italic designed
by Maira Tonietti
Adondis is a text face created for Quatro Rodas.
It intends to substitute the serifed face cur-
rently used, which was considered to have little
personality.
italic and bold versions were developed for use
in text boxes with technical information. Letters
in the italic version have traditional structures
and prolonged terminals.
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