Design School Confidential

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project brief

Faculty will choose up to fi ve different real

Brazilian magazines (for instance, one sports

magazine, one children’s magazine, one music

magazine, etc). Students will be organized into

groups of eight to ten members, with each group

assigned one magazine. Teams must analyze the

typography adopted by their assigned magazine

and propose new type families to be adopted in

specifi c parts or sections (for instance, sections

titles, article titles, tables, text, captions). Small-

er teams will be formed, according to the group

overall proposal. Each student in a team is to

be responsible for a style (for instance, roman,

italic, or bold) within a type family that is the

team’s responsibility (for instance, a text type-

face). The fi nal project presentation will include

the design magazine spreads (following the

original magazine grid, text, and images), show-

ing the combined use of all typefaces developed

by the group.

project goal

Develop typefaces that are not only original, but

also technically and aesthetically sound, as well

as coherent with the editorial aspects of a given

magazine. These typefaces must work well in

the context of a type family, and all type families

must work well in the context of the magazine

spreads.

project outcome

Develop digital type families.

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Class: Project: Design & Visual Communication

Level: Second Semester

Faculty: Priscila Lena Farias with

Delfi m Cesário Jr., and José Alves Oliveira

Duration of Project: Eight Weeks

Senac University Center, Santo Amaro Campus

São Paulo, Brazil

Development of Type Families for Magazines

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Caramella Italic

Student: Leandro Quaresma

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Rinozeronta Bold

Student: Jasmina Droz

Rinozeronta was developed

as a text face for the “Entre-

vistão” (big interview) sec-

tion of the Brazilian MTV

magazine. It has a square

silhouette that combines with

a more organic curve. The fi -

nal result is not very readable

for long texts, and it seems to

be more appropriate for titles.

The typeface is being used for

academic and personal appli-

cations.

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Rinozeronta Regular

Student: Caroline Ohashi

Rinozeronta Italic designed by Frederico Zarnauskas

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Caramella Regular

Student: Rômulo Castilho de Freitas

Caramella is a text face for the Brazilian version

of Scientifi c American magazine. The challenge

was to develop a text face for a magazine that is

well known in Brazil and abroad. The proposal is a

serifed face that is light, modern, elegant, and eco-

nomic. In comparison with the typeface currently

used by the magazine, Caramella saves around 10

to 20 percent of text space. The typeface is distrib-

uted for free at dafont.com and has had more than

70,000 downloads since November 2006.

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Vazari Sans Regular

Student: Marcela C. Santaella Mamede

Vazari Sans Bold designed by Irina Serrano

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Vazari Sans Italic

Student: Felipe Zveibil Fisman

Vazari was developed as a display face to be used

in the titles of articles in Quatro Rodas, a Bra-

zilian magazine about cars. It is masculine and

dynamic, employing a reduced number of curves

and inclined lines that suggest movement. The

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Adondis Condensed

Student: Clara Piochi

Adondis Condensed is part of a family created

for Quatro Rodas. The condensed version is in-

tended to be used in the price tables published

by the magazine. For this reason, its numerals

are aligned, unlike the numerals in the other

styles of this family.

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Adondis Regular

Student: Eduardo Shiota Yasuda

Adondis Italic designed by Natasha Weissbom; Adondis Bold

designed by Claudia Crescenti; Adondis Bold Italic designed

by Maira Tonietti

Adondis is a text face created for Quatro Rodas.

It intends to substitute the serifed face cur-

rently used, which was considered to have little

personality.

italic and bold versions were developed for use

in text boxes with technical information. Letters

in the italic version have traditional structures

and prolonged terminals.

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