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Design School Confidential by Lita Talarico, Steven Heller

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Job:05-11998/12412 Title:RP-Design School Con dential
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Job:05-11998/12412 Title:RP-Design School Con dential
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project brief
This project offers you a forum to showcase writ-
ing skills, conceptual thinking, visual invention,
digital and physical craftsmanship, sensitivity
to audience and human factors, as well as the
ability to acquire new expertise, collaborate with
experts, develop self-criticism, accept diverse cri-
tique, and scale your time and resources within
the scope of a complex project. Select a subject
that matters to you. Frame this subject as a thesis
and construct a narrative through editing exiting
texts or writing an original text. This is the arma-
ture for your project. Consider issues of audience
nuance that are triggered by your thesis and sub-
ject matter. Investigate and select a format and
media that best expresses/explains your subject.
Develop conceptual and visual strategies to sup-
port your thesis through an open, experimental
process. Be responsive to audience issues. Build
the narrative arc with a thoughtful, inventive, and
attentive production of the artifact. The project
concludes with individual, formal presentations
of your project to a jury of designers and non-
designers. After all of your hard work, now your
job is to listen carefully.
project goal
The goal of this project is to fuse the multiple tal-
ents of the student in a sustained endeavor to in-
ventively explain an issue, a subject, a text, or an
idea. An understanding of narrative and storytell-
ing structures provides the conceptual foundation
for success. The initial discovery process, married
to the process of making a design artifact, reveals
original ways of knowing particular to each young
designer. These are their new life skills.
project outcome
The degree projects culminate in presentations
to an invited jury of ten to twelve designers and
nondesigners. These jurors determine who will
be recognized for exemplary performance. Be-
cause of the comprehensive nature of the proj-
ects, they are often cited as evidence of crucial
benchmarks being met by employers and gradu-
ate admission committees: among them, techni-
cal skills, inventiveness, sustained commitment,
original research, writing skills, hand skills, and
time management.
Class: Design Studio
Level: Senior
Faculty: Ann de Forest, Kevin Finn, Nancy
Mayer, Chris Myers, and Rosae Reeder
Duration of Project: One Semester
45
The University of the Arts
Philadelphia, Pennsylvania, USA
Senior Degree Project in Graphic Design
Î
We Are You
Student: Johnathan Pish
This is an edited compendium of entries from
military blogs written by serving soldiers and
their spouses to illuminate the life of the com-
mon soldiers and their family beyond the politi-
cal frame. It highlights the little things that hap-
pen during the soldiers’ daily routines.
192 design school confi dential
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n dential
Page:192
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Job:05-11998/12412 Title:RP-Design School Con dential
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n dential
Page:192
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7A
Student: Ryan Thacker
The book is set up as a road trip, combining a
running historical account of the New Jersey
Turnpike with “rest stops” for various personal
anecdotes and relevant asides. It is told through
archival imagery, original photography, and
photo illustration. Growing up in New Jersey,
you essentially have two main route choices to
any desirable destination, depending on what
part of the state you live in: the Garden State
Parkway, which runs from the southern reaches
of Cape May County up the eastern part of the
state to points north; or the New Jersey Turn-
pike, which connects the Delaware Memorial
Bridge to New York City and serves as Inter-
state 95 through New Jersey. This means that
many travelers passing through the state can do
so without ever having to set eyes on scenery
that does not lie within their line of sight in a
speeding vehicle. This leaves out-of-staters with
the notion that the New Jersey Turnpike or the
Garden State Parkway is New Jersey, and gives
rise to the “So you’re from Jersey? What exit?”
jokes that Garbage State residents can’t escape.
This book is about standing up for something
that is part of your life, for better or worse, the
way you would stand up for your little brother
when someone puts him down, even if you just
released him from a headlock. It’s about turning
that joke into a point of pride, and answering
proudly (in my case): 7A.
the projects 193
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