Design School Confidential

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project brief

This course will investigate the development of

a communication design program, using an in-

ternational conference as an occasion to imple-

ment an array of related printed, environmental,

and interactive elements that establishes the vi-

sual defi nition of a thematic concept as a form

of graphic identity. You will base your investiga-

tions and designs on the theme of global ecolo-

gies and environmental challenges. This subject

is to be researched broadly and thoroughly and

should include conference presentations on cli-

mate change and global warming, energy con-

sumption and alternate energy, species and habi-

tat protection and management, environmental

pollution and international treaties and public

policy, to name just a few examples of topics that

could be addressed. These, and other issues, will

be presented from a national and global point of

view. Your audience will be researchers and edu-

cators; representatives of nonprofi t environmen-

tal institutions and foundations; international

organizations; and municipal, state, and federal

offi cials. The designs for the communication

program will include: a program announcement

poster; a press release and business stationery

package consisting of a letterhead, business card,

two envelopes, a label and folder; a nonworking

prototype for a website on conference informa-

tion and registration (downloadable); a prototype

for site banners or a bus panel or a billboard; and

a full-page black-and-white newspaper ad.

project goal

To investigate the development of a communi-

cation design program, using an international

conference as an occasion to implement an array

of related printed, environmental, and interactive

elements that establishes the visual defi nition of

a thematic concept as a form of graphic identity.

Class: Communication Programs

Level: Junior

Faculty: Douglas Wadden

Duration of Project: One Quarter

University of Washington, School of Art,

Division of Design

Seattle, Washington, USA

Communication Design Program

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Beyond the Limits: Ocean Sustainability

as a Global Responsibility

Student: Allen Lau

Beyond the Limits is a conference that focuses on

the role of global thinking.

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Washed Away: An International Conference on Water Conservation

Student: Kayla Turner

This conference explores a hope for water conservation in domestic life. Although

municipal water usage is dwarfed by agricultural and industrial usage, we must be

reminded that, as individuals, we can change simple things at home to preserve our

future water supply.

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The Water Drain

Student: Francis Luu

Water is vital to the survival of every human being on the planet.

Less than 1 percent of the Earth’s water supply is fresh and read-

ily accessible. This brings forth the sheer importance of water

management in the context of human consumption (such as nu-

trition, hygiene, agriculture, industrial processes, and food pro-

duction). Addressing issues in regard to ineffi cient uses of water

by humans will prove invaluable in coping with, and possibly

overcoming, future catastrophes involving the scarcity of clean

water, which threatens the well-being of every single person on

the planet.

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Water for All Life

Student: Louise Foster

Humans will require 70 percent

of the world’s fresh water in the

next twenty years, leaving only

30 percent for fresh water eco-

systems. I found this statistic

to be quite alarming so I decid-

ed to illustrate it in an abstract

way so as not to limit the focus

to one ecosystem or animal.

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