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Design School Confidential by Lita Talarico, Steven Heller

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Job:05-11998/12412 Title:RP-Design School Con dential
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Job:05-11998/12412 Title:RP-Design School Con dential
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project brief
This course will investigate the development of
a communication design program, using an in-
ternational conference as an occasion to imple-
ment an array of related printed, environmental,
and interactive elements that establishes the vi-
sual defi nition of a thematic concept as a form
of graphic identity. You will base your investiga-
tions and designs on the theme of global ecolo-
gies and environmental challenges. This subject
is to be researched broadly and thoroughly and
should include conference presentations on cli-
mate change and global warming, energy con-
sumption and alternate energy, species and habi-
tat protection and management, environmental
pollution and international treaties and public
policy, to name just a few examples of topics that
could be addressed. These, and other issues, will
be presented from a national and global point of
view. Your audience will be researchers and edu-
cators; representatives of nonprofi t environmen-
tal institutions and foundations; international
organizations; and municipal, state, and federal
offi cials. The designs for the communication
program will include: a program announcement
poster; a press release and business stationery
package consisting of a letterhead, business card,
two envelopes, a label and folder; a nonworking
prototype for a website on conference informa-
tion and registration (downloadable); a prototype
for site banners or a bus panel or a billboard; and
a full-page black-and-white newspaper ad.
project goal
To investigate the development of a communi-
cation design program, using an international
conference as an occasion to implement an array
of related printed, environmental, and interactive
elements that establishes the visual defi nition of
a thematic concept as a form of graphic identity.
Class: Communication Programs
Level: Junior
Faculty: Douglas Wadden
Duration of Project: One Quarter
University of Washington, School of Art,
Division of Design
Seattle, Washington, USA
Communication Design Program
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Beyond the Limits: Ocean Sustainability
as a Global Responsibility
Student: Allen Lau
Beyond the Limits is a conference that focuses on
the role of global thinking.
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Washed Away: An International Conference on Water Conservation
Student: Kayla Turner
This conference explores a hope for water conservation in domestic life. Although
municipal water usage is dwarfed by agricultural and industrial usage, we must be
reminded that, as individuals, we can change simple things at home to preserve our
future water supply.
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The Water Drain
Student: Francis Luu
Water is vital to the survival of every human being on the planet.
Less than 1 percent of the Earth’s water supply is fresh and read-
ily accessible. This brings forth the sheer importance of water
management in the context of human consumption (such as nu-
trition, hygiene, agriculture, industrial processes, and food pro-
duction). Addressing issues in regard to ineffi cient uses of water
by humans will prove invaluable in coping with, and possibly
overcoming, future catastrophes involving the scarcity of clean
water, which threatens the well-being of every single person on
the planet.
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Water for All Life
Student: Louise Foster
Humans will require 70 percent
of the world’s fresh water in the
next twenty years, leaving only
30 percent for fresh water eco-
systems. I found this statistic
to be quite alarming so I decid-
ed to illustrate it in an abstract
way so as not to limit the focus
to one ecosystem or animal.
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