Design School Confidential

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Job:05-11998/12412 Title:RP-Design School Con dential

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(RAY) Text

Job:05-11998/12412 Title:RP-Design School Con dential

#175 Dtp:160(P) Page:202

project brief

This subject is likely to be your fi nal undergradu-

ate design studio and represents the opportunity

to develop a design project that encapsulates the

best of your graphic design knowledge and abili-

ties. The work should serve as a springboard for

your plans after graduation. Identify your graph-

ic design strengths and where in the industry

you would like to position yourself. Allow these

observations to inform the development of your

design concept and the fi nal form of your proj-

ect and articulate this in a seminar presentation

and written report. Support your proposal with at

least three references and outline their relevance

to your concept. The fi nal project should engage

with and build on the issues explored and raised

in the seminar. The project should represent your

design expertise and be a signature work in your

design portfolio. The written report should detail

your design process, references, and refl ections

and analysis of the fi nal outcome.

project goal

The project has been developed around two com-

ponents: thinking and making. Thinking occurs

throughout the design process, from idea gen-

eration and formation through to completion

and review. Drawing on formalized refl ection, the

students articulate their thinking in oral and writ-

ten formats, with the aim of providing a platform

that supports the transfer of knowledge to future

design situations and differing contexts. Making

the design process including mood boards, story-

boards, design roughs, prototyping, and the fi nal

design project. Students are required to present

their work to staff and peers in the following

forms: an initial proposal including their design

concept, research, and the intended fi nal project

form; an interim design submission that includes

design roughs and concept refi nement; the fi nal

design project; and a written process report. The

students respond to a series of targeted ques-

tions designed to assist them stand back from the

project itself and engage with the design think-

ing surrounding their project.

Class: Advanced Design Project

Level: Third Year

Faculty: Grant Ellmers

Duration of Project: One Semester

48

University of Wollongong, Faculty of Creative Arts,

School of Art and Design

Wollongong, New South Wales, Australia

Major Design Project

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No Imperfections

Student: Greg Hughes

I explore the absences of the imperfections and

characteristics of analogue reproduction in a

digital realm, a motion graphic work. I draw on

Jacques Derrida’s theory of deconstruction,

specifi cally the terms undecidables, trace, and

the mark. Analogue reproduction exposes these

trace elements, these imperfections or charac-

teristics within the fi nal product, focusing on the

translation or the process. This graphic approach

revolves around the idea of digital refl ections, the

refracted leftovers from the continual analogue/

digital conversions.

202 design school confi dential

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