Job:05-11998/12412 Title:RP-Design School Con dential
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(RAY) Text
Job:05-11998/12412 Title:RP-Design School Con dential
#175 Dtp:160(P) Page:202
project brief
This subject is likely to be your fi nal undergradu-
ate design studio and represents the opportunity
to develop a design project that encapsulates the
best of your graphic design knowledge and abili-
ties. The work should serve as a springboard for
your plans after graduation. Identify your graph-
ic design strengths and where in the industry
you would like to position yourself. Allow these
observations to inform the development of your
design concept and the fi nal form of your proj-
ect and articulate this in a seminar presentation
and written report. Support your proposal with at
least three references and outline their relevance
to your concept. The fi nal project should engage
with and build on the issues explored and raised
in the seminar. The project should represent your
design expertise and be a signature work in your
design portfolio. The written report should detail
your design process, references, and refl ections
and analysis of the fi nal outcome.
project goal
The project has been developed around two com-
ponents: thinking and making. Thinking occurs
throughout the design process, from idea gen-
eration and formation through to completion
and review. Drawing on formalized refl ection, the
students articulate their thinking in oral and writ-
ten formats, with the aim of providing a platform
that supports the transfer of knowledge to future
design situations and differing contexts. Making
the design process including mood boards, story-
boards, design roughs, prototyping, and the fi nal
design project. Students are required to present
their work to staff and peers in the following
forms: an initial proposal including their design
concept, research, and the intended fi nal project
form; an interim design submission that includes
design roughs and concept refi nement; the fi nal
design project; and a written process report. The
students respond to a series of targeted ques-
tions designed to assist them stand back from the
project itself and engage with the design think-
ing surrounding their project.
Class: Advanced Design Project
Level: Third Year
Faculty: Grant Ellmers
Duration of Project: One Semester
University of Wollongong, Faculty of Creative Arts,
School of Art and Design
Wollongong, New South Wales, Australia
Major Design Project
No Imperfections
Student: Greg Hughes
I explore the absences of the imperfections and
characteristics of analogue reproduction in a
digital realm, a motion graphic work. I draw on
Jacques Derrida’s theory of deconstruction,
specifi cally the terms undecidables, trace, and
the mark. Analogue reproduction exposes these
trace elements, these imperfections or charac-
teristics within the fi nal product, focusing on the
translation or the process. This graphic approach
revolves around the idea of digital refl ections, the
refracted leftovers from the continual analogue/
digital conversions.
202 design school confi dential
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