Design School: Layout

Section 5

Layout Characteristics

The visual characteristics of compositional layout, like written and verbal communications, involves analysis, planning, organization, and ultimately problem-solving. When you write, or speak, you intuitively choose which words to use and how to use them together to effectively commu-nicate your message. With layout, the same end result can be achieved; however, a graphic designer needs to be as intuitive.

Compositional layout is one of the fundamental elements or the “what” of a graphic designer’s visual language, whereas design principles such as layout characteristics are the “how.” When carefully considered ...