Section 5

Selecting Typefaces

When selecting a typeface for any given graphic design need, there are no universal rules or guidelines that graphic designers need to follow. However, when you rely upon a pragmatic and methodical approach to their selection process, it will guarantee more meaningful and effective results.

The detailed information defined in the previous pages of this book will assist you in making informed and educated decisions about type selection. Without this knowledge base, a graphic designer is pursuing a selection process solely based on a subjective choice rather than on the informed methodology that is the basis for all ...

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