Design School: Type

Section 6

Typography in Practice

In everyday occurrences and interactions, we hear someone say that they have “expressed their opinion.” However, visual expression or communications is something more concrete, more specific, more objective, and more intentional. Meaningful and memorable graphic design occurs when its fundamental elements and principles, such as type, are used selectively and collectively by a graphic designer to create a “visual experience” for the reader.

Expression is a design principle fully dependent on your own creativity, imagination, individual ideas, personal moods, sole emotional outlook on the world, and place within ...