Design Thinking 101

Video description

Isn't design thinking just a new name for brainstorming? Isn't it just some kind of fairy dust that produces impractical ideas? The answers to these questions are no and no. Design thinking (DT) is a highly productive and practical methodology successful design leaders, product managers, and technical leaders use to generate innovative product ideas and facilitate strategic road-mapping efforts. Led by design pro Gretchen Anderson, this video covers the basics of DT. She takes you through a series of exercises that illustrate DT's techniques and benefits, providing you with a recipe you can use to get your team quickly started with the DT approach.

  • Understand the origins of design thinking and why successful businesses value it
  • Discover why design thinking is so effective at generating breakthrough ideas
  • Pick up the ability to run effective design thinking sessions with cross-functional teams
  • Learn how to explain design thinking's value and outcomes to your stakeholders
  • Master the basic tools and techniques of design thinking

Gretchen Anderson is Director of Design for Pacific Gas & Electric, where she's chartered with bringing design thinking to this 110-year old utility to drive it toward greater efficiency and safety. A Harvard graduate, Gretchen has worked in product design, interaction design, user research, and UX design since 1995 for companies and clients such as, frog design, Cooper, Virgin Records, Starbucks, Johnson & Johnson, and more.

Product information

  • Title: Design Thinking 101
  • Author(s): Gretchen Anderson
  • Release date: January 2018
  • Publisher(s): O'Reilly Media, Inc.
  • ISBN: 9781492027744