Design Thinking For Dummies

Book description

  • Develop your unique design thinking mindset
  • Build a creative toolbox that inspires new ideas
  • Examine how design thinking applies across industries

Challenge your creativity methods

Design thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach.??Design Thinking For Dummies??provides a jump-start to get you and your organization on the path to new creativity. Written by a design thinking thought leader, this book helps you through the design thinking cycle and shows how it can help any industry.


  • Building creative environments
  • Facilitating design thinking workshops
  • Implementing your solutions
  • Applying design thinking to business
  • Tips for transforming your organization

Table of contents

  1. Cover
  2. Introduction
    1. About This Book
    2. Conventions Used in This Book
    3. Foolish Assumptions
    4. What You Don’t Have to Read
    5. How This Book Is Organized
    6. Icons Used in This Book
    7. Beyond the Book
    8. Where to Go from Here
  3. Part 1: Getting Started with Design Thinking
    1. Chapter 1: Everything You Need to Know About Design Thinking
      1. This Is Design Thinking
      2. Seeing What Design Thinking Can Do
      3. Understanding the Basics of Design Thinking
      4. Start Design Thinking Right Away
    2. Chapter 2: Understanding the Principles of Design Thinking
      1. Focusing on People Early On
      2. More than Traditional Market Research
      3. Finding the Lead User
      4. Actively Involving the Lead User
      5. Developing Empathy
      6. Illustrating Ideas
      7. Failing in Order to Learn
      8. Ensuring Diversity on the Team
      9. Offering Team-Oriented and Creative Workspaces
      10. Making the Process Flexible Yet Focused
    3. Chapter 3: Creating Ideal Conditions
      1. Ensuring a Positive Attitude
      2. Encouraging the Willingness to Change
      3. Arousing Curiosity
      4. Asking For (and Receiving) Support from the Top
      5. Asking For (and Receiving) Creative Freedom
      6. Enabling Fast Decisions in the Design Thinking Process
      7. Tolerating Mistakes During Design Thinking
      8. Find the Competencies You Need for the Task at Hand
    4. Chapter 4: Planning a Design Thinking Project
      1. Defining the Project Goals
      2. Planning Work Packages
      3. Correctly Planning for the Sequence
      4. Correctly Planning for Your Resources
      5. Correctly Planning for the Project Budget
    5. Chapter 5: Supporting Teamwork in the Project
      1. Assembling the Team
      2. Clarifying Communication within the Team
      3. Arranging Workshops
      4. Designing Common Spaces
  4. Part 2: The Problem Phases
    1. Chapter 6: Understanding the Task
      1. Finding the Right Search Area
      2. A Well-Defined Task Is a Task Half-Solved
      3. Identifying Knowledge Gaps
      4. Systematically Closing Knowledge Gaps
      5. Estimating Influences on the Task
      6. Reformulating the Task
    2. Chapter 7: Putting Yourself in the Roles of Others
      1. Recognizing Empathy as a Key to Success
      2. Proceeding with Empathy
      3. Collecting Information
      4. Evaluating Information
    3. Chapter 8: Observing People in Action
      1. Putting Observations to Proper Use
      2. Thoroughly Preparing Your Observations
      3. Your Observations in a Systematic Fashion
      4. Applying Consistent Observational Methodologies
    4. Chapter 9: Redefining the Problem
      1. Finding the Task
      2. Focusing On the Right People
      3. Recognizing the Needs of Your Target Users
      4. Analyzing Needs as Tasks
      5. Selecting the Most Important Wishes and Problems
      6. Determining the Right Point of View
  5. Part 3: The Solution Phases
    1. Chapter 10: Finding Ideas
      1. Mastering the Creative Process
      2. Opening Up Sources of New Ideas
      3. Understanding the Creative Principles
      4. Know the Success Factors for Increasing Creativity
      5. Selecting the Appropriate Creativity Techniques
    2. Chapter 11: Developing Ideas Intuitively and Creatively
      1. Solving Difficult Problems Intuitively and Creatively
      2. Generating Ideas by Brainstorming
      3. Inspiring with Random Words
      4. Getting New Stimuli through Provocations
      5. Changing Perspectives with the Walt Disney Method
      6. Assuming Different Mindsets with the Six Hats Method
    3. Chapter 12: Evaluating Ideas
      1. Selecting the Right Evaluation Method
      2. Relying on Diversity in the Team for Your Evaluations
      3. Quickly Selecting Ideas
      4. Evaluating the Advantages of (and Barriers to) Ideas
      5. Evaluating Ideas with Checklists
      6. Making the Chances for Success Measurable
    4. Chapter 13: Designing Prototypes
      1. Understanding the Benefit of Experiments
      2. Clarifying Tasks in the Prototype Phase
      3. Developing and Using Prototypes Efficiently
      4. Using Different Prototypes
      5. Making Ideas Clear and Tangible
    5. Chapter 14: Testing Ideas and Assumptions
      1. Clarifying Tasks in the Test Phase
      2. Testing with Interviews
      3. Testing with Online Studies
      4. Learning from Test Results
  6. Part 4: The Part of Tens
    1. Chapter 15: Ten Success Factors for Interviews
      1. Ensuring Good Preparation
      2. Finding the Right Entry
      3. Taking Notes Correctly
      4. Listening Actively
      5. Paying Attention to Emotions
      6. Always Following Up
      7. Concluding Discussions Successfully
      8. Completing a Sufficient Number of Interviews
      9. Postprocessing Interviews
      10. Using Every Opportunity
    2. Chapter 16: Ten Success Factors for Implementing Your Idea
      1. Prepare the Structures
      2. Encourage Collaboration and Communicate Openly
      3. Create a Sense of Urgency
      4. Establish a Leadership Coalition
      5. Communicate a Vision for the Culture of Innovation
      6. Establish a Company Culture Tolerant of Mistakes
      7. Broadly Empower Employees
      8. Overcome Resistance
      9. Counter Objections
      10. Curb Euphoria
  7. Index
  8. About the Author
  9. Connect with Dummies
  10. End User License Agreement

Product information

  • Title: Design Thinking For Dummies
  • Author(s): Muller-Roterberg
  • Release date: July 2020
  • Publisher(s): For Dummies
  • ISBN: 9781119593928