Chapter 2

Understanding the Principles of Design Thinking


check Focusing on people

check Visualizing and demonstrating ideas

check Understanding mistakes as opportunities to learn

check Integrating different perspectives on the team

check Designing workspaces and establishing processes for success

In this chapter, you get to find out more about the principles of design thinking and come to understand the significant role these principles play in your project’s success. In design thinking, everything revolves around people. You learn that you must focus on people’s needs early on and that, above all, you have to work with your lead users. By using this strategy, you can establish proximity to your target users so that you can better analyze their emotions, goals, and activities. Design thinking follows the principle that you make the results of your analysis and proposed solutions visible and comprehensible. As a result, you enable another tenet — namely, that you learn from mistakes as you develop ...

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