book

Design Thinking For Dummies

by Muller-Roterberg

July 2020

Beginner

304 pages

7h 54m

English

For Dummies

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About This BookConventions Used in This BookFoolish AssumptionsWhat You Don’t Have to ReadHow This Book Is OrganizedIcons Used in This BookBeyond the BookWhere to Go from Here
This Is Design ThinkingSeeing What Design Thinking Can DoUnderstanding the Basics of Design ThinkingStart Design Thinking Right Away
Focusing on People Early OnMore than Traditional Market ResearchFinding the Lead UserActively Involving the Lead UserDeveloping EmpathyIllustrating IdeasFailing in Order to LearnEnsuring Diversity on the TeamOffering Team-Oriented and Creative WorkspacesMaking the Process Flexible Yet Focused
Ensuring a Positive AttitudeEncouraging the Willingness to ChangeArousing CuriosityAsking For (and Receiving) Support from the TopAsking For (and Receiving) Creative FreedomEnabling Fast Decisions in the Design Thinking ProcessTolerating Mistakes During Design ThinkingFind the Competencies You Need for the Task at Hand
Defining the Project GoalsPlanning Work PackagesCorrectly Planning for the SequenceCorrectly Planning for Your ResourcesCorrectly Planning for the Project Budget
Assembling the TeamClarifying Communication within the TeamArranging WorkshopsDesigning Common Spaces
Finding the Right Search AreaA Well-Defined Task Is a Task Half-SolvedIdentifying Knowledge GapsSystematically Closing Knowledge GapsEstimating Influences on the TaskReformulating the Task

Recognizing Empathy as a Key to SuccessProceeding with EmpathyCollecting InformationEvaluating Information
Putting Observations to Proper UseThoroughly Preparing Your ObservationsYour Observations in a Systematic FashionApplying Consistent Observational Methodologies
Finding the TaskFocusing On the Right PeopleRecognizing the Needs of Your Target UsersAnalyzing Needs as TasksSelecting the Most Important Wishes and ProblemsDetermining the Right Point of View
Mastering the Creative ProcessOpening Up Sources of New IdeasUnderstanding the Creative PrinciplesKnow the Success Factors for Increasing CreativitySelecting the Appropriate Creativity Techniques
Solving Difficult Problems Intuitively and CreativelyGenerating Ideas by BrainstormingInspiring with Random WordsGetting New Stimuli through ProvocationsChanging Perspectives with the Walt Disney MethodAssuming Different Mindsets with the Six Hats Method
Selecting the Right Evaluation MethodRelying on Diversity in the Team for Your EvaluationsQuickly Selecting IdeasEvaluating the Advantages of (and Barriers to) IdeasEvaluating Ideas with ChecklistsMaking the Chances for Success Measurable
Understanding the Benefit of ExperimentsClarifying Tasks in the Prototype PhaseDeveloping and Using Prototypes EfficientlyUsing Different PrototypesMaking Ideas Clear and Tangible
Clarifying Tasks in the Test PhaseTesting with InterviewsTesting with Online StudiesLearning from Test Results
Ensuring Good PreparationFinding the Right EntryTaking Notes CorrectlyListening ActivelyPaying Attention to EmotionsAlways Following UpConcluding Discussions SuccessfullyCompleting a Sufficient Number of InterviewsPostprocessing InterviewsUsing Every Opportunity
Prepare the StructuresEncourage Collaboration and Communicate OpenlyCreate a Sense of UrgencyEstablish a Leadership CoalitionCommunicate a Vision for the Culture of InnovationEstablish a Company Culture Tolerant of MistakesBroadly Empower EmployeesOvercome ResistanceCounter ObjectionsCurb Euphoria

Content preview from Design Thinking For Dummies

Chapter 8

Observing People in Action

IN THIS CHAPTER

Comprehending the potential of observation studies

Clarifying the most important questions beforehand

Conducting observations effectively and efficiently

Applying methods correctly in order to support and evaluate your observations

In this chapter, I explain the potential gains you can achieve from observational studies. Careful preparation is a significant success factor, so in this chapter, go out of my way to fill you in on all the necessary prerequisites. You’ll find out how to observe the right thing and how to observe correctly. Along the way, I point out a few errors that are typical for analyses — errors you must avoid — and, to round things off, you’ll find out about a few particularly useful methods for executing and evaluating your observations.

Putting Observations to Proper Use

Although observations can be elaborate in terms of time and costs, a study that closely looks at how real people act in real situations promises interesting ideas for truly new products and services. At an early innovation stage, you should ...