Testing Ideas and Assumptions
IN THIS CHAPTER
Defining goals for the test phase
Formulating assumptions about your target users and your idea
Planning effective interview strategies
Analyzing visitor behavior on websites
Design thinking lives off early feedback from potential customers about your ideas and your assumptions. You can learn from this feedback, adapting your assumptions and solutions to a new reality. Think of this process as an experiment in which you make an assumption and test it through exchanges with your target users. This chapter gives you an overview of how best to test your ideas and assumptions. The steps are straightforward: Decide what you want to learn with the test method, and then formulate and check various assumptions about the behavior of your target users, their problems and wishes, as well as your ideas for a solution. You’ll find out how to execute these tests using interviews and online studies.
Clarifying Tasks in the Test Phase
In the test phase, you should proceed like a researcher — in other words, come up with a hypothesis and then ...