November 2013
Beginner
172 pages
4h 8m
English
book
Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work
by Beverly Rudkin Ingle
Content preview from Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work
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Case Studies
Design Thinking in Action
Putting design thinking into action might feel like second nature or the most foreign thing on the planet, but it’s happening every day in large corporate boardrooms and in break-out sessions at conferences around the world. Design thinking isn’t just for big businesses, though, as you’ve discovered through the previous chapters. Many small businesses owners and entrepreneurs have dipped their toes in the design thinking water and have applied its principles to a variety of challenges.
Following are examples of success stories with small organizations’ first forays into working with design thinking activities ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.