November 2013
Beginner
172 pages
4h 8m
English
book
Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work
by Beverly Rudkin Ingle
Content preview from Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work
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The Role of Research in Design Thinking
Don’t Assume: Ask!
Data can be intimidating, elusive, and enlightening. Obtaining it, specifically taking the time to conduct meaningful research, can seem like an obstacle to progress. It’s not. Research facilitates progress’s emergence from the primordial soup of data so it can begin to take shape and form a solution.
When faced with a business challenge and using design thinking to help develop a solution to the challenge, you need research.
Your initial reaction is probably one or more of these three:
- I don’t have time for research.
- I don’t have the budget for research.
- I don’t have the patience for ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.