The Role of Research in Design Thinking

Don’t Assume: Ask!

Data can be intimidating, elusive, and enlightening. Obtaining it, specifically taking the time to conduct meaningful research, can seem like an obstacle to progress. It’s not. Research facilitates progress’s emergence from the primordial soup of data so it can begin to take shape and form a solution.

When faced with a business challenge and using design thinking to help develop a solution to the challenge, you need research.

Your initial reaction is probably one or more of these three:

  • I don’t have time for research.
  • I don’t have the budget for research.
  • I don’t have the patience for ...

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