Design Thinking for Training and Development

Introduction

The stories captivated us. The first one was the story of Doug Dietz, an industrial designer for GE Health. He shared it in a TED Talk as he described his pride in his design of an MRI machine. His pride turned to distress as he stood in a hospital hallway and watched a young child crying as she approached the MRI scanning room with her parents (TEDx San Jose 2012).

As they neared the entrance to the MRI room, the dad bent down to his daughter and said, “Remember, we talked about how you need to be brave.” The machine Doug so proudly designed terrified young patients (and even adult ones) when they needed a scan. Eighty percent of kids required sedation to successfully get a scan. Doug was mortified and vowed to redesign the experience ...