Chapter 3

A CLEAR PICTURE

When we were planning this book, we came across several publications, case studies, and articles with examples of finished and theoretical design projects but found very little transparency with regard to how the case studies were chosen. This was somewhat surprising. Today, everything from business practices to personal behavior is open to public scrutiny, especially on social media, which provide everyone a voice and a platform (for better or for worse). Organizations must now more than ever be transparent and ethical as these qualities are essential for fair business and for building trust. Go search #greenwashing on Twitter and you will scroll through countless instances where companies are publicly called out for ...

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